Italian-born, UK-based Sofia Prantera started Aries in 2011 together with Fergus “Fergadelic” Purcell, both industry legends who met working at Slam City Skates. Sofia, known for her classic ´90s streetwear brand Silas, and Fergus for his T-Shirt brand Tonite or Palace`s already iconic Penrose triangle logo design, they started Aries as a womenswear label. Now, just a few years later, Aries has a full unisex collection, including underwear, hoodies, pants, dresses and way more. Both identities are well recognizable in their work, mixing their subcultural influences from the ´80s and ´90s with today's multi-layered look of the contemporary cyber world.