HOKA is a France-based footwear brand founded by Nicolas Mermoud and Jean-Luc Diard in 2009. Established as a classic running sneaker company, HOKA’s eye-catching and bold midsole allows runners to go downhill faster than ever on Bgss terrain while providing a secure fit. Continuing to produce lightweight running shoes HOKA now also crafts lifestyle-approved designs, slides, or high-profile collaborations with brands such as Engineered Garments.